COVID has created an unprecedented economy, so how can you tell if your sales are doing as well as they could possibly be doing?

One of our members placed in the top 10 sales for all PWATs in November 2020. While this “sounds" good, national rankings are not at all a fair way to judge your sales because each location has different COVID limitations and different things for sale. It's not an apples-to-apples comparison.

What’s most important is if you’re doing as well as YOU could be doing, based off your own previous year's revenue and COVID capacity limitations. By looking at the data from a top studio, we discovered a quick, objective way you can use your own data to tell if you’re doing as well as you could be doing post-COVID.

Check Your Numbers:

1. Download your FAM "Revenue Report" for November 2019 and November 2020 (or whatever post-COVID period you want to compare to last year).
2. If your studio is still open with a COVID limited capacity, such as 50% max capacity, then your “regular schedule” revenue for this year should be down by roughly your limited capacity percentage.
   • For example, if last year you made $15,000 from the regular schedule in November and now you’re limited to 50% capacity due to COVID, then this November's regular schedule revenue should be roughly 50% of last year's revenue (in this example: $7,500 plus or minus a few hundred). If your numbers are in that range, then this means you earned roughly the maximum you could have earned, based on your own past sales and current COVID limitations.
3. Private parties sizes last year were often small enough to not be affected by most COVID capacity restrictions if those same parties came back this year. If that is true for you, then your private party revenue from last year and this year should be roughly the same amount. 
   • Or if you had a few large parties that came every year but could not come this year due to capacity limitations, then deduct the usual revenue amount of those parties from last year’s number and see if that amount roughly matches this year’s number.
4. “Retail" revenue didn’t exist last year the same ways it does now, so any higher amount in that box this year is a good amount, assuming you are participating in retail this year.

Did your revenue meet or beat these guidelines?

If not, we can help you fulfill your sales potential in whichever way works best for you: learn how to apply our methods for yourself through self-guided online courses, get private consulting via Zoom, or hire us to do your marketing for you.

We have 9 years of PWAT marketing experience and data analysis, and our members are still doing as well as they could be. We'd be happy to help you do well, too.

We have very limited availability for private consulting and full service marketing starting in January 2021, so please contact us today to discover how we can help you fulfill your sales potential.